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Draw up Deep Waters: Seven Steps to Creating a Customer-First Culture
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"Draw up Deep Waters: Seven Steps to Creating a Customer-First Culture"
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Your Digital Asset Management (DAM) System is a strategic tool in your company's transformation to a culture of customer-first content.

Learn more about the seven steps to creating a customer-first culture:

  1. Know your audience inside out
  2. Build your strategy around the customer
  3. Assemble a crew of journey managers
  4. Reward outstanding customer-first performance
  5. Develop clear workflows with cross-functional collaboration
  6. Use systems and technology to output content fast
  7. Make optimization fast and efficient
By making the decision to understand and invest in each of the seven steps outlined in this paper, your organization can be at the forefront of a revolution in content marketing that puts the customer at the center of everyone’s attention.


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