With the explosion of mobile and social, many organizations struggle to deliver consistent experiences across channels. Their challenges will only grow with the need to deliver content to native mobile apps, IoT, ecommerce, and other digital touch points.
The biggest disruptor for content management is the need to support omnichannel content delivery. A next-generation content management system provides the best of both worlds--a unified platform that supports both web-based and non-web experiences. This Q&A with the IDC VP of Content & Digital Media Technologies discusses critical issues around headless and hybrid content delivery.
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